ATHENS, W.Va. – The Concord University Athletic Department has announced a five-year partnership with Under Armour as the official apparel outfitter of the Mountain Lions. BSN SPORTS, the largest collegiate team dealer in the industry, will continue to serve as the official team dealer of uniforms, apparel, equipment and accessories for CU Athletics gear in partnership with the Baltimore-based athletic company.
"We are excited about our new agreement with Under Armour and look forward to expanding our strong partnership with BSN SPORTS. Our recruits, student-athletes, coaches, and fans will appreciate the high-quality, elite-performance apparel that the Under Armour brand provides. This partnership allows our Mountain Lions to proudly represent Under Armour while wearing our Maroon and Grey colors, and it further enhances the overall student-athlete experience," said
Luke Duffy, Co-Athletic Director.
"For several years, our team has been honored to support Concord University athletics and build a lasting partnership," said Erika Whyte, Director of the Collegiate Select Division at BSN SPORTS. "We're proud to deliver leading brands like Under Armour to their programs and fans, and we look forward to helping Mountain Lions everywhere represent their school with confidence and pride for years to come."
The contract begins for the 2026-27 academic year.
About BSN SPORTS
BSN SPORTS is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSPORTS.com.
About Under Armour, Inc.
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Designed to empower human performance, Under Armour's innovative products and experiences are engineered to make athletes better. For further information, please visit
http://about.underarmour.com.
